There’s always more to know in Social To Go!

Once you’ve mastered the basics of staying in touch-and top of mind with customers, it’s time to take your game to the next level. We’ve collected insights and expertise from social leaders who share the skinny on topics like leveraging analytics, being smart about paid social, and more.

Facebook is the largest social media platform, with over 2.7 billion monthly active users. Almost 75% of U.S. adults don’t go a day without checking it! Facebook is great for building relationships, showing the human side of your business, and interacting with customers. Post authentic photos for best engagement and stay top of mind with your customers by sharing prevention tips and how-to’s.

Did you know that Twitter is the world’s 6th most-visited website? If your customers are under the age of 40, Twitter is the right platform for you. You can frequently reach out to followers with news and important announcements. Quick text-based content performs best, but sharing informational articles and digestible infographics can help you get retweeted!

LinkedIn, the world's largest professional network, is the go-to platform for job searching and online networking. But don't dismiss it just because you’re not job hunting! LinkedIn also allows you to establish a professional brand, and get insights into the industry. Most users are between the ages of 30 to 49, so it's likely that your current (and potential) customers are active on this channel as well.